Campaign & Social Impact Design
Keep Going Campaign
The Keep Going campaign was developed during the 2020 protests in Louisville, Kentucky following the killing of Breonna Taylor. Created in response to ongoing demonstrations and community-led actions, the campaign aimed to sustain visibility, unify messaging, and support collective demands for justice.
These visuals were used across protest environments, social media, and apparel, functioning as both a rallying message and a symbol of endurance during prolonged demonstrations.
At the time of the campaign’s circulation, organizers and activists were engaging in sustained protest efforts, including a public hunger strike led by community members such as Amira Bryant. These actions reflected the urgency and emotional weight of the moment, reinforcing the need for continued public pressure and visibility.
The campaign was designed to visually support this persistence—encouraging individuals to remain engaged, present, and vocal.